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Large images in Discover improve CTR and increase visits to publisher sites

By Design

In 2020, Google gave publishers more control over how images from their site appear in Discover with the introduction of the robots meta tag max-image-preview setting. When added to the header of each site page, the max-image-preview:large meta tag indicates that Google can feature publishers’ images in large formats, creating a more compelling and engaging user experience when their content appears on Search surfaces, like Discover.

Since the introduction of this tag, we’re excited to see the success of web publishers who have reported greater visibility of their content within Discover including increased clicks and traffic to their site as well as improved click-through-rate (CTR).

The Results

“Since implementing the meta tag, we have seen click-through from Discover increase substantially. This has resulted in increased traffic to the site, helping to grow our audience, readership and pageviews.”
-Jennifer (aka Kirbie)

79

Increase in CTR

Kirbie’s Cravings gets more traffic from organic search.

Kirbie’s Cravings is a food blog that specializes in sharing recipes and highlights from dining out experiences. Jennifer, AKA Kirbie, has grown the site from a personal hobby into her full-time job as a professional food blogger and photographer. The biggest challenge Kirbie’s Cravings faces is finding new, efficient methods of distributing its content and driving traffic to the blog. Upon adding a short line of HTML, Kirbie’s Cravings saw their click-through-rate (CTR) increase by 79%.

June 2, 2022
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How We Work

By Design Code Web

We Understand The Mission

Discovery & Project Analysis

When you connect with Design Code Web for your project, we listen carefully and deliver a custom approach that fulfills your vision and solves problems. We work with you to set specific goals and timelines for your project.

Your Team Meets Our Team

Onboarding

We’ll analyze your current web presence, your objectives, the competition, and put our heads together for the best strategy for design and development.

Time To Create

Design & Development

Our refined approach means that every project’s process is developed with the overall goals of your project in mind. From the design stage where the aesthetics of your new website is created through to the development stage where the functionality and features are built, we plan each project out based on your specific needs and goals.

We Bring Great Things To Life

The Launch

The design is done. The code is tested. Everything has been reviewed and approved by the project stakeholders, and the site is ready to launch. If the site is new, then it’s like flipping a switch. If the site is an upgrade or redevelopment then we work with you to roll out the updates in a way that minimizes any downtime or user impact.

We Have Your Back

Maintenance & Support

Hooray, the site is live! Our team is standing by, ready to support all your future needs. It’s important to constantly review performance and conversions. Our After Launch Process includes:

  • Site performance analysis
  • Reviewing conversions
    We quantify conversion rates to make sure they are exceeding expectations.
  • Marketing Integration

Whether it’s a new venture or existing brand,

Let's make something great together!

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March 17, 2022
Love838

Consumers’ Opinion of a Business is Influenced by Design

By Design

In a recent study, over 50% of consumers had their impressions of a small business shift based on the design of the business’ website and print materials.

A business’ website was found to be the most important single thing is setting expectations and positive impressions in a first-time visitor’s mind.

Websites that meet user’s needs in an elegant way are the most highly rated. Web users preferences vary based on the type of site they’re interacting with. A design and content analysis can show what users are most looking for and how to best present it on the site. Optimizing for user experience is a continual process.

Multimedia has become increasingly essential to a website design and marketing strategy. It’s important to have multiple ways of presenting content because not everyone is drawn to the same types or platforms.

Poor Functionality Causes Visitors To Leave Websites

If your website if hard to read on a phone or visitors can’t find the importation they want in a timely, they are likely to bounce. Forty-two percent of consumers will navigate away from a website because of poor functionality. Site visitors will leave cluttered websites, slow websites, ugly websites and irrelevant websites. The user experience optimization process businesses should think about accessibility, navigation, and content.

Research finds a consumer’s opinion can shift even after a purchase or completion of a service. Follow-up marketing, packaging design, usage materials, help-desk design and support responsiveness are all areas in which a consumer’s opinion and willingness to recommend a product can change after the initial transaction.

Whether it’s a new venture or existing brand,

Let's make something great together!

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January 15, 2022
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UX (User Experience) Design

By Design Code Web

Our Research Shows

Elective users are less likely to return to a site after a bad user experience.

Consumers generally are willing to pay more for a better customer experience.

Good UX Design raises conversions in a short period of time by as much as 400%.

What is UX Design?

User experience (UX) design is the process of improving the user experience on your website or app. The goal is to enhance user satisfaction by improving the accessibility, usability, and efficiency of user interactions on your website. Several factors impact the UX, from core graphics and navigation to page layout, form length to calls to action.

Importantly, the better your user experience, the better a search engine will rank your website too, which means more traffic. A common aspect of UX best practices is streamlining the content you present to site visitors, so they don’t get distracted or confused as they try to achieve their goal. For instance, if you make the checkout process more streamlined with simpler forms, clear calls to action and easy payment, visitors will be more likely to buy your products. They don’t have to jump over hurdles, so this seamless experience helps to increase customer satisfaction and retention.

Why does UX Design matter?

User experience design is critical because customers expect it. No matter what you sell, or what industry your business is in, customers expect their online experience to be smooth, intuitive, and personalized. Fail to deliver on your customers’ expectations and you will lose them to those brands who are.

No one is going to stick around for a bad website experience. Simple as that. On the positive side, companies that invest in UX see a lower cost of customer acquisition, lower support costs, increased customer retention and increased market share.

Knowing your users and designing your website experience for them is the key to unlocking a better ROI. User Experience optimization is the art and science of maximizing the experience a user has with a website. Good UX means you can provide users with a great brand experience while they navigate your website. This has a long-term impact too: By offering a frictionless user experience, some businesses have achieved a mammoth ROI of up to 9,900%. So how do you achieve the user experience your customers want?

How we optimize the UX Design process

The most important part of the UX design process is to understand and empathize with your users. Even if you think you understand them now, you need to go deeper. How do they act and think? What do they want from your website? How do they navigate your site? All the steps below will reveal more about your users, so you can make the changes to create the website user experience they want.

Our four essential steps to build an optimal user experience:

1. Identify Core Tasks

What are the steps users need to take to achieve their goals on your website? These are your user’s core tasks. We start by taking a step back and working out what their goals are. Importantly, these user goals should relate to the real world – not just the site.

For example, user goals could be to learn how to build a deck, buy a house or plan the perfect wedding. Then, we figure out the steps for users to take to reach their goals. We map it out from the moment they arrive at your landing page or home page, through to the point where they achieve their goal while making the journey as smooth as possible.

How do we find out what the core tasks are?

We look at behavioral data to learn what your website users do now.
We form a hypothesis about why this is the case.
We then test the hypothesis.

2. Analyze Behavioral Data

Behavioral data analysis is a key component of UX Design. Think of this as the “What is happening” data. Sometimes this can be as simple as looking at the quantitative data you already have in web analytics.

Some of the things our team looks for:

Session duration – how long users are on your website, which helps you understand the engagement of visitors,
Bounce rate – percentage of traffic who land on a page and leave without action,
How long it takes for them to achieve their goal, i.e. convert,
SEO keyword data – which search terms are attracting visitors to your website through SEO and are these visitors converting?

3. Testing Phase

Testing is a critical step in the user experience design process. 85% of issues related to UX design can be detected by performing usability testing. Testing takes the guesswork out of UX design. It ensures every decision made about the call to action, button size, images, white space on pages, and so on, are all based on data-driven insights.
Questions we answer:

  • What drives a user to open the emails in their inbox or push notifications they receive?
  • Where do visitors drop off?
  • Which features are most used?

There are many ways we test:

A/B tests and multivariate tests
Control groups
Random sampling

4. Implement and Iterate

We implement the results of testing into your website. We take the insights gathered from behavioral data and testing and use it to make improvements to the site and see conversion rates rise.

This might mean changing the color of the call to action, changing the navigation, using more educational content, adding video content to pages, speeding up page load times, refining keywords for search engines, and much more.

December 12, 2021
Love73

Sharable Content Strategy

By Marketing

Compelling content drives discovery, engagement and action. Good content makes SEO and organic traffic a breeze. The web has turned every business into a media company. Design Code Web helps clients create share-worthy content. Content is words, photos, videos and graphics that should engage readers and support the site’s goals. These goals might be customer acquisition, brand building, new purchases or loyalty. Strong content brings site traffic in through 3 primary ways:

Discovery Through Search

When someone searches for something on Google, that traffic is the most valuable because the user has communicated exactly what they are looking for and all Google has to do is deliver results to their query from the thousands (sometimes millions) of matches in its database. Making sure that your site captures its share of that traffic is what SEO is all about. At Bay Area Web Development, SEO is not an afterthought. We design sites that are attractive to search engines and fulfills the needs of your web visitors.

Social Share Propagation

Posting content on social platforms should be within the framework of a defined marketing plan. Unfortunately, most businesses’ social media posts are a waste of time and contribute nothing to their sales or brand. What platforms should you be on? What type of content translates into sales? How much should you be posting to each platform? Our experts can answer these questions and work with you to create a social media strategy that performs.

Direct User Share

When a web user sends a link or media directly to someone else, this is a Direct User Share. This might be a food menu, a recipe, an article or any thing of interest on the web. Direct Shares are often neglected in favor of social media, but people have been emailing each other things that they found on the web for 30 years and they still do. It’s the ultimate form of curation and you can format your content to encourage Direct Shares as part of a broad web marketing strategy.

In summary, a shareable content strategy empowers web users to promote content they find to be relevant.

We can help with that.

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February 23, 2021
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