Design

Large images in Discover improve CTR and increase visits to publisher sites

By Design Code WebDesign

In 2020, Google gave publishers more control over how images from their site appear in Discover with the introduction of the robots meta tag max-image-preview setting. When added to the header of each site page, the max-image-preview:large meta tag indicates that Google can feature publishers’ images in large formats, creating a more compelling and engaging user experience when their content appears on Search surfaces, like Discover.

Since the introduction of this tag, we’re excited to see the success of web publishers who have reported greater visibility of their content within Discover including increased clicks and traffic to their site as well as improved click-through-rate (CTR).

The Results

“Since implementing the meta tag, we have seen click-through from Discover increase substantially. This has resulted in increased traffic to the site, helping to grow our audience, readership and pageviews.”
-Jennifer (aka Kirbie)

79

Increase in CTR

Kirbie’s Cravings gets more traffic from organic search.

Kirbie’s Cravings is a food blog that specializes in sharing recipes and highlights from dining out experiences. Jennifer, AKA Kirbie, has grown the site from a personal hobby into her full-time job as a professional food blogger and photographer. The biggest challenge Kirbie’s Cravings faces is finding new, efficient methods of distributing its content and driving traffic to the blog. Upon adding a short line of HTML, Kirbie’s Cravings saw their click-through-rate (CTR) increase by 79%.

June 2, 2022

Love0

Consumers’ Opinion of a Business is Influenced by Design

By Design Code WebDesign

In a recent study, over 50% of consumers had their impressions of a small business shift based on the design of the business’ website and print materials.

A business’ website was found to be the most important single thing is setting expectations and positive impressions in a first-time visitor’s mind.

Websites that meet user’s needs in an elegant way are the most highly rated. Web users preferences vary based on the type of site they’re interacting with. A design and content analysis can show what users are most looking for and how to best present it on the site. Optimizing for user experience is a continual process.

Multimedia has become increasingly essential to a website design and marketing strategy. It’s important to have multiple ways of presenting content because not everyone is drawn to the same types or platforms.

Poor Functionality Causes Visitors To Leave Websites

If your website if hard to read on a phone or visitors can’t find the importation they want in a timely, they are likely to bounce. Forty-two percent of consumers will navigate away from a website because of poor functionality. Site visitors will leave cluttered websites, slow websites, ugly websites and irrelevant websites. The user experience optimization process businesses should think about accessibility, navigation, and content.

Research finds a consumer’s opinion can shift even after a purchase or completion of a service. Follow-up marketing, packaging design, usage materials, help-desk design and support responsiveness are all areas in which a consumer’s opinion and willingness to recommend a product can change after the initial transaction.

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January 15, 2022