In a recent study, over 50% of consumers had their impressions of a small business shift based on the design of the business’ website and print materials.
A business’ website was found to be the most important single thing is setting expectations and positive impressions in a first-time visitor’s mind.

Websites that meet user’s needs in an elegant way are the most highly rated. Web users preferences vary based on the type of site they’re interacting with. A design and content analysis can show what users are most looking for and how to best present it on the site. Optimizing for user experience is a continual process.
Multimedia has become increasingly essential to a website design and marketing strategy. It’s important to have multiple ways of presenting content because not everyone is drawn to the same types or platforms.

Poor Functionality Causes Visitors To Leave Websites
