MARKETING

The Starting Point

With an in-depth audit, we assess what your brand is doing and more importantly, what your brand is not doing today. We assess the performance of your brand by looking into the data. Truth be told, the numbers do not lie. The data is the irrefutable evidence that things are going well or "well, they could be improved". We make sure that you and all key stake holders, understand and focus on the metrics that are important. The ones that move needles in the right directions.

Running Adwords, SEO and / or Social Media is not a strategy.

They are just pieces of a wider strategy.

Defined Goals

Where are we going to be in 3, 6, 12, 24 months? We set achievable goals and roadmap how exactly we are going to get there. Identifying how we are going to use each medium and technology to reach the new goals set. We also have a plan b, c ,d, e and so on so we can be agile in our approach to achieving goals. Our goal is to make sure that you implement strategies that will deliver results fast so that you can receive a return on investment, not only on our engagement but justify the spends on our other recommendations.

Our key building blocks for a successful strategy

1

Resourcing

Managing your resources whether they be internal staff or external agencies can be the difference between daily successful execution or wasted time, money and efforts. Now the most important of these is time. The one thing we can not get back. We ensure that each hour of your brands resources is both correct for your brand and optimized for output.
2

Analytics & Data

The numbers don't lie. We analyze everything and we question everything. We know the difference between causation and correlation. Based on over 2 decades of experience we are able to make calculated presumptions, yet we let the numbers tell the story of what is working and what is not.
3

Marketing Channels

Even though two businesses in the same industry selling the same products may on face value seem like they should implement similar marketing strategies, the reality is that each brand is unique and will have different results with each marketing channel. We understand which channels will work for your brand and we have the experience to be able to asses which will be right for you.
4

Technology Initiatives

Your business' tech stack could be limiting your ability to market and operate efficiently. Everyday there is another application that is released that can improve the way we communicate our message or offering to the intended audience. We ensure that your business is utilising the right technology to drive more conversions not just today but also tomorrow.

Whether it’s a new venture or existing brand,

Let's make something great together!

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